Sam Sohaili began his career as a magazine art director in New York and Milan. He launched creative agency ink+co in 1994 in NY’s meatpacking district. Early clients included L’Oréal, Giorgio Armani, HBO and the CFDA. By the late 90’s, the agency had grown into a full-service branding and advertising agency and moved to SoHo. The agency expanded in 2001 with partner Marc Beckman to launch DMA, Representation and Business Development services for fashion lifestyle brands and personalities, as a means of extending marketing’s reach. Both divisions of the agency merged in 2012 under DMA United.
Today, the agency is the unique union of Advertising and Representation. Sam focuses on all communication and creative duties. Clients include the NYC Ballet, Playboy, MoMA, Mercedes-Benz, CFDA, Sony, Allergan, Numero magazine (Sam as the International Design Director), André Leon Talley, and Russell Westbrook.