Julia Hoffmann is the Global Creative Director for Etsy. Based in Berlin, Germany, she oversees the visual brand internationally across all consumer touchpoints.
Prior to this and for the past five years, as Creative Director of the Advertising and Graphic Design Department at The Museum of Modern Art here in New York City. She oversaw the brand identity and design for exhibition graphics, advertising, signage, and collateral projects for all of MoMA’s exhibitions and programs. Julia has also held senior roles at Pentagram (Senior Designer) and at Crispin Porter + Bogusky (Art Director).
Born in Frankfurt, Germany, Julia earned her BFA from New York’s School of Visual Arts, where she has been a faculty member the last five years. She now lives with her newborn daughter and husband in Berlin, Germany.